- Course participants learn about the business processes in the SAP CRM Marketing solution. They also learn how to set up (customize) SAP CRM Marketing Management functions.
- Customers and project team members who want to have greater knowledge of the functions and scenarios that are supported in SAP CRM Marketing.
- SAP consultants and partners
Course based on software release
- SAP CRM 7.0 EhP2
- Overview of marketing management in SAP CRM
- Marketing Plans and campaign management
- Working with marketing projects
- Preparation and Execution of campaigns
- Segmentation of business partners
- Marketing attributes
- Creating target groups
- Creating personalized e-mails
- Marketing Product Proposals
- Lead Management and Surveys
- Campaign automation
- External List Management
- Special Functions and Features in campaign management
- This course is based on the functions contained in SAP's SAP CRM solution. It does not contain functions that relate to SAP industry solutions.