SAP Customer Relationship Management (SAP CRM) as part of the SAP Business Suite offers everything that companies require to drive a profitable customer relationship management. The SAP CRM solution supports marketing, sales, and services processes through a variety of interaction channels and provides flexible and timely analyses as the basis for business decisions. The SAP CRM curriculum is structured along these key areas.

The overview course SAPCRM (Overview of the SAP CRM solution) introduces the CRM functional areas and interaction channels, and provides a holistic view of the solution. It is followed by the CR100, offering a foundation in general customising for the CRM Enterprise (such as Business Partner, Products, general transaction customizing, overview on Middleware) which are of relevance for all further courses. This can then be followed by more specialised courses focussing on a single functional area, or interaction channel.


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