Course announcements

  • This course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities".Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.

Goals

  • This Course will prepare you to:
    • Understand the underlying technical concepts in SAP Marketing Cloud
    • Develop an understanding about how SAP Marketing Cloud supports different marketing processes
    • Perform configurations using the "Manage Your Solution" application
    • Enhance the standard features of the solution by leveraging various extensibility applications

Audience

  • Application Consultant
  • Business Analyst
  • Business Process Architect
  • Developer
  • Developer Consultant
  • Solution Architect
  • Technology Consultant
  • Trainer

Prerequisites

Essential

  • Features and Configurations Video Series (https://enable.cx.sap.com/channel/Marketing%2BFeatures%2Band% 2BConfigurations/94791801)
  • HA100 SAP HANA Introduction

Recommended

  • CLD100 Cloud for SAP
  • CLD900 SAP HANA Cloud Platform – Integration Service Overview

Course based on software release

  • SAP Marketing Cloud 1902

Content

  • Unit 1 – Onboarding and Getting Started
    • Introduction
    • Architecture
    • User Provisioning
    • Business Roles and Authorizations
    • Implementation Steps
  • Unit 2 – Dynamic Customer Profiling
    • Overview and Key Capabilities
    • Data Model
    • Merging Logic
    • Best Practices for Data Sources
    • Extensibility
    • Custom Fields and Custom Logic
    • Hands-on Exercise
  • Unit 3 - Segmentation
    • Overview and Key Capabilities
    • Target Groups
    • Segmentation Configuration
    • Creating Segmentation Profiles and Objects
    • Extensibility in Segmentation
    • Custom Fields, Custom Objects and Custom Views
    • Target Groups Configuration
    • Hands-on Exercise
  • Unit 4 - Scores
    • Scores Overview
    • Architecture and Components
    • Rule-Based Scores
    • Extensibility of Rule-Based Scores
    • Hands-on Exercise
  • Unit 4 – Scores (continued)
    • Predictive Scores
    • Creating a Model Fit
    • Success Reporting
    • Extensibility of Predictive Scores
    • Hands-on Exercise
  • Unit 5 – Campaigns
    • Campaigns Overview
    • Campaign Types
    • Content Studio Features
    • Marketing Permissions
    • Suppression Rules
    • Extensibility
    • Marketing Areas in Campaign Execution
    • Integration
    • Hands-on Exercise