Course announcements

  • This course is designed to provide an in-depth understanding of the implementation of the key business scenarios of the SAP Marketing Cloud solution. The course aims not only to showcase "What are the underlying technical concepts" but also to provide information on "How to enhance the standard functionalities". Multiple hands-on exercises are used to deliver an understanding of the configuration and enhancement options in SAP Marketing Cloud.

Course information

  • Unit 1 - Marketing Fundamentals
    • Overview
    • Architecture & System Landscape
    • User Provisioning
    • Access Management
    • Marketing Areas
    • Configuration
    • Approval Workflow
    • Monitoring
    • Operations & Security
  • Unit 2 - Dynamic Customer Profiling
    • Overview
    • Data Model
    • Merging Logic
    • Extensibility
    • Dynamic Customer Profiling Exercise
  • Unit 3 - Segmentation
    • Overview
    • Target Groups
    • Segmentation Configuration
    • Extensibility
    • Target Groups Configuration
    • Segmentation Exercise
  • Unit 4 - Campaign and Journey Orchestration
    • Overview
    • Campaign Management
    • Content Studio
    • Consent Management
    • Access Management
    • Extensibility
    • Integration
    • Campaign and Journey Orchestration Exercises
  • Analytics
    • Marketing Analytics Overview
    • SAP Analytics Cloud Overview
    • Extensibility
    • Marketing Analytics Exercise
  • Unit 6 - Scores
    • Overview
    • Rule-Based Scores
    • Rule-Based Scores Extensibility
    • Predictive Scores
    • Predictive Scores Extensibility
    • Scores Exercise
  • This course will prepare you to:
    • Understand the key capabilities and underlying technical concepts of SAP Marketing Cloud
    • Develop an understanding about how SAP Marketing Cloud supports different marketing processes
    • Enhance the standard features of the solution by leveraging various extensibility applications
  • Application Consultant
  • Business Analyst
  • Business Process Architect
  • Development Consultant
  • Solution Architect
  • Technology Consultant
  • Trainer

Essential

  • Expert Marketing Video Series

Recommended

  • SAP Marketing Cloud 2002

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