- The "SAP Certified Technology Associate - SAP Marketing Cloud (1802) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
- To ensure success, SAP recommends combining education courses and hands-on experience to prepare for your certification exam as questions will test your ability to apply the knowledge you have gained in training.
- You are not allowed to use any reference materials during the certification test (no access to online documentation or to any SAP system).
Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.
Consumer and Customer Profiling > 12%
Explain the data model and how to enhance the data model, outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
Segmentation and Campaigns > 12%
Explain the technical foundation of segmentation, the core features of Segmentation Builder, and compare the types of target groups; explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns, and set up target groups to campaigns.
OnBoarding and getting started 8% - 12%
Integration and Data Upload 8% - 12%
Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
Administration Tasks 8% - 12%
Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
Extensibility 8% - 12%
Marketing Analytics < 8%
Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales.
Marketing Planning < 8%
Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.
Commerce Marketing < 8%
Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.
Marketing Lead Management < 8%
Compare the two different approaches (global/ad hoc) to lead management; explain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting.
IMPORTANT: All SAP consultant certifications are now available as Cloud Certifications in the Certification Hub and can be booked with product code CER006. With CER006 – SAP Certification in the Cloud, you can take up to six exams attempts of your choice in one year – from wherever and whenever it suits you! Test dates can be chosen and booked individually.Those of you who prefer to get certified on-site at an SAP training center instead can still do so. Official dates for the certification tests are listed on the right.
Each specific certification comes with its own set of preparation tactics. We define them as "Topic Areas" and they can be found on each exam description. You can find the number of questions, the duration of the exam, what areas you will be tested on, and recommended course work and content you can reference.
Certification exams might contain unscored items that are being tested for upcoming releases of the exam. These unscored items are randomly distributed across the certification topics and are not counted towards the final score. The total number of items of an examination as advertised in the Training Shop is never exceeded when unscored items are used.
Please be aware that the professional- level certification also requires several years of practical on-the-job experience and addresses real-life scenarios.
Safeguarding the Value of Certification
SAP Education has worked hard together with the Certification & Enablement Influence Council to enhance the value of certification and improve the exams. An increasing number of customers and partners are now looking towards certification as a reliable benchmark to safeguard their investments. Unfortunately, the increased demand for certification has brought with it a growing number of people who to try and attain SAP certification through unfair means. This ongoing issue has prompted SAP Education to place a new focus on test security. Please take a look at our post to understand what you can do to help to protect the credibility of your certification status.
Our Certification Test Security Guidelines will help you as test taker to understand the testing experience.
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