Description

  • The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.

Notes

  • To ensure success, SAP recommends combining education courses and hands-on experience to prepare for your certification exam as questions will test your ability to apply the knowledge you have gained in training.
  • You are not allowed to use any reference materials during the certification test (no access to online documentation or to any SAP system).

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Campaign and Journey Orchestration > 12%

Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. 

Extensibility > 12%

Explain varous extensibility options and ways to implement them

Integration and Data Upload > 12%

Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. 

Dynamic Customer Profiling > 12%

Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities.

Segmentation 8% - 12%

Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups.

Business Administration 8% - 12%

Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.

Marketing Analytics < 8%

Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports.

Commerce Marketing < 8%

Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.

Marketing Planning and Performance < 8%

Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.

Lead- and Account-Based Marketing < 8%

Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP  Marketing Cloud and SAP  Cloud for Customer, and success reporting.

General Information

Exam Preparation 

All SAP consultant certifications are available as Cloud Certifications in the Certification Hub and can be booked with product code CER006. With CER006 – SAP Certification in the Cloud, you can take up to six exams attempts of your choice in one year – from wherever and whenever it suits you! Test dates can be chosen and booked individually.

Each specific certification comes with its own set of preparation tactics. We define them as "Topic Areas" and they can be found on each exam description. You can find the number of questions, the duration of the exam, what areas you will be tested on, and recommended course work and content you can reference.

Certification exams might contain unscored items that are being tested for upcoming releases of the exam. These unscored items are randomly distributed across the certification topics and are not counted towards the final score. The total number of items of an examination as advertised in the Training Shop is never exceeded when unscored items are used.

Please be aware that the professional- level certification also requires several years of practical on-the-job experience and addresses real-life scenarios.

For more information refer to our FAQs.

Safeguarding the Value of Certification

SAP Education has worked hard together with the Certification & Enablement Influence Council to enhance the value of certification and improve the exams. An increasing number of customers and partners are now looking towards certification as a reliable benchmark to safeguard their investments. Unfortunately, the increased demand for certification has brought with it a growing number of people who to try and attain SAP certification through unfair means. This ongoing issue has prompted SAP Education to place a new focus on test security. Please take a look at our post to understand what you can do to help to protect the credibility of your certification status.

Our Certification Test Security Guidelines will help you as test taker to understand the testing experience.

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