• The "SAP Certified Associate - Implementation Consultant - SAP Emarsys Customer Engagement" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.


  • To ensure success, SAP recommends combining education courses and hands-on experience, in addition to familiarizing yourself with the corresponding documentation. To prepare for your certification exam as questions will test your ability to apply the knowledge you have gained in training.
  • You are not allowed to use any reference materials during the certification test (no access to online documentation or to any SAP system).

Topic Areas

Please see below the list of topics that may be covered within this certification and the courses that cover them. Its accuracy does not constitute a legitimate claim; SAP reserves the right to update the exam content (topics, items, weighting) at any time.

Data Collection and Contact Management > 12%

Define concepts related to Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding and apply these concepts throughout the SAP Emarsys Customer Engagement platform.

Account Creation and Settings > 12%

Define concepts related to DNS settings, SSL certificates, Email channel setup and compliance, and account security settings in order to apply these concepts in implementation.

Data Integrations Advanced  > 12%

Define concepts related to SAP Emarsys Customer Engagement API, platform integrations, product data integration, and sales data onboarding in order to apply these concepts in implementation.

Campaign Management > 12%

Execute functions related to VCE, ESL, CRM Ads, Mobile Engage Push and In-app, Automations (AC and Interactions) Open Time Content, Web Channel, Predict, and SMS.

Analytics and Insights > 12%

Define concepts related to Email Analytics, Revenue Analytics, and Channel Analytics in order to apply them in every interactions with the SAP Emarsys Customer Engagement platform and its users.

Product Overview 8% - 12%

Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Identify the basics of contact segmentation and what channels are available for marketing users. Articulate the kinds of ecommerce integrations available. Define product recommendations, their source, and their application. Identify the various ways to measure results. Articulate the use and apply understanding of this use to trend reporting, bounce management, allow lists, and user management.

General Information

Exam Preparation 

All SAP consultant certifications are available as Cloud Certifications in the Certification Hub and can be booked with product code CER006. With CER006 – SAP Certification in the Cloud, you can take up to six exams attempts of your choice in one year – from wherever and whenever it suits you! Test dates can be chosen and booked individually.

Each specific certification comes with its own set of preparation tactics. We define them as "Topic Areas" and they can be found on each exam description. You can find the number of questions, the duration of the exam, what areas you will be tested on, and recommended course work and content you can reference.

Certification exams might contain unscored items that are being tested for upcoming releases of the exam. These unscored items are randomly distributed across the certification topics and are not counted towards the final score. The total number of items of an examination as advertised in the Training Shop is never exceeded when unscored items are used.

Please be aware that the professional- level certification also requires several years of practical on-the-job experience and addresses real-life scenarios.

For more information refer to our SAP Certification FAQs.

Safeguarding the Value of Certification

SAP Education has worked hard together with the Certification & Enablement Influence Council to enhance the value of certification and improve the exams. An increasing number of customers and partners are now looking towards certification as a reliable benchmark to safeguard their investments. Unfortunately, the increased demand for certification has brought with it a growing number of people who to try and attain SAP certification through unfair means. This ongoing issue has prompted SAP Education to place a new focus on test security. Our Certification Test Security Guidelines will help you as test taker to understand the testing experience.

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